Aryiamuru Program
100% Amazonia’s Aryiamuru program was created to guarantee the active voice and participation of forest communities, which asserts their economic autonomy and affirms their role as guardians of biodiversity, knowledge, and Amazonian culture.
From the beginning, 100% Amazonia has valued ancestral knowledge. In 2017, we understood the need to create a program that would support this value through the active role of forest communities. In the original Tupi-Guarani language, “aryiamuru” means “power of the mother’s mother,” a phrase that perfectly captures the essence of Amazon culture and our company’s active commitment to ancestral knowledge. This collaborative connection strengthens our partner communities and brings more transparency to all stages of the business.
We need to secure the future of the Amazon! Together with our partners and customers, we are building tools for biodiversity conservation and socioeconomic development in the Amazon.